The link between Communication and Finance

I am an Organizational Communication and Management of Financial Institutions major student. It is a big question for everyone on how is the two course related. But here is a list on how they are related:

1. Every organization needs a communication specialist - so obviously financial institutions like banks, insurance companies needs a communication specialist within the organization.
2. Banks need training videos, manuals, etc... - Orgcom people can do this for them. I have seen a thesis where they made a training video for RCBC.
3. Image is very essential to banks, and they need to have good PR to help them maintain this image.
4. Trust is the foundation of every bank, one wrong move will ruin them - they will need a crisis manager to maintain the trust of the clients in them
5. Orgcom People also have money - they do need bankers, portfolio managers, etc... to help them manage their funds

One good example this illustrate this is the current financial turmoil right now. An example of an organization who badly needs some orgcom practitioner is AIG (American International Group).

They are US's biggest insurer, and own a lot of different insurance companies in the world like Philam Life for the Philippines. They are currently facing a big crisis because of the down economy, due to this, they needed the help of the US government to bail them out from bankruptcy. They have been lent by the US gov't 65 Billion $. This is the big issue. However after the said bailout, news reported that they have spend 300,000$ to celebrate which draw a lot more criticisms. This is not yet over.

The organization is facing a big big crisis. They now need a communication plan to fix this big issue their facing. Trust is the main asset of an insurance company. There are a lot of issues: How will they be able to save their face amidst everything? How will they stop policy holders from withrawing? How will they entice investors to lend them? How will they implement the changes within? These are just a few questions they are facing, and I believe a person with both an Orgcom background and a MFI will help them come up with the best possible solution.